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LDA — Digital Advisory

Digital commerce advisory for businesses that trade at scale.

Langford Digital Advisory works with boards, leadership teams, and investors on the growth, transformation, and resilience of digital retail businesses.

Advice on digital commerce is easy to find. Advice from people who have actually run it at scale is not. LDA was built on operating experience, not observation: growing one of the UK's largest online retail businesses, building a marketplace from zero, and leading through one of retail's most serious cyber incidents.

Board & executive advisory

Strategic counsel for boards and leadership teams of large consumer and retail businesses — on digital growth, channel economics, marketplace strategy, and organisational capability.

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Advisory to investors

Commercial due diligence, portfolio value creation, and digital growth strategy for private equity and venture capital — grounded in what actually moves the P&L.

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Leadership

Interim executive and non-executive leadership for consumer, retail, and digital businesses that need proven hands at the top table.

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£800m → £2bn+
M&S.com revenue growth
2% → 8%
online EBIT margin expansion
200+ brands, £400m
Brands@M&S marketplace built from zero
25 years
leading digital commerce at M&S, Asda Walmart, and Tesco

Delivered by our founder as an operator — not observed from the sidelines.

Stephen Langford, Founder of Langford Digital Advisory

Stephen Langford, Founder

Stephen led Online, Omnichannel & Partnerships at M&S, scaling M&S.com beyond £2bn and building the Brands@M&S marketplace. Previously VP & Co-Managing Director of George@Asda and a Walmart Inc. officer, he serves on the advisory boards of Meta Retail and the Google Retail Executive Board, and as a Non-Executive Director of Nobody's Child.

About LDA

The right conversation starts here.

Whether you're a board weighing your digital agenda, an investor testing a thesis, or a business that needs leadership now — we'd like to hear from you.

Get in touch